Coca-Cola and World Wildlife Fund Kick-off Their “Arctic Home” Campaign in Style

Coca-Cola and World Wildlife Fund Kick-off Their “Arctic Home”

Post by Punch Correspondent Karen Garnick

As a lover of polar bears (I’ve always wanted a baby polar bear until my ex-boyfriend assured me it would rip my head off), I was a proud attendee at the Arctic Home launch party at the Newseum last Thursday, December 1st. We got a sneak peak of a new IMAX film, To The Arctic, which follows a mother polar bear and her two cubs facing the difficulties that result from melting icecaps. I encourage readers to see it! This party was overall a great night for a wonderful cause – the room was packed, the hors d’oeuvres were delicious (Wolfgang Puck always pleases my palate) and, of course, the views were phenomenal.
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This year marks Coca-Cola’s 125th Anniversary, and Polar Bears have been a part of that for 90 years. Coca-Cola and World Wildlife Fund have partnered since 2007 on environmental initiatives, with Arctic Home being their most recent. This campaign is trying to raise $15 million to protect the Polar Bear’s home in the arctic, which is in serious danger due to climate change.

At this event, I had the opportunity to speak with Nick Conger, the Media Relations Manager at WWF. He flooded me with information about Coca-Cola and WWF’s partnership on numerous campaigns regarding climate change, sustainable agriculture, and freshwater conservation. As Coca-Cola VP Abby Rodgers said, “Sustainability is a business fundamental for Coca-Cola.”
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How are they making this initiative known to the public? Well, besides launch parties like the one I attended Thursday evening, they have, for the first time ever, turned their red cans white. Do not be fooled – this is not diet coke, or a fun new flavor. It’s the same old recipe and the same delicious taste, but will hopefully create awareness for the campaign to all the coca-cola lovers out there.
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What can you do to help? Coca-Cola has already pledged an initial $2 million, and will match individual donations that are made with a package code, up to $1 million. Its very easy and you have until March 15, 2012. When you receive a code from a package or bottlecap, text it to 357357. Or, visit ArcticHome.com to make donations online, as well as learn more information about this wonderful cause.

For more information please visit:
ArcticHome.com
wwf.thecoca-colacompany.com
www.worldwildlife.org/water/coca-cola
www.worldwildlife.org/sites/TED/change.html

**Correspondent Karen Garnick is a California native trying to get accustomed to the East Coast lifestyle (and weather!). By day, she works as an event planner for a think tank, and by night you can find her out on the town. She is a world traveler, loves baby animals, and enjoys curling up to a good book and glass of wine. Contact her at kgarnick@gmail.com**

 

About Karen Garnick:
Correspondent Karen Garnick is a California native trying to get accustomed to the East Coast lifestyle (and weather!). By day, she works as an event planner for a think tank, and by night you can find her out on the town. She is a world traveler, loves baby animals, and enjoys curling up to a good book and glass of wine. Contact her at kgarnick@gmail.com.
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