We’ve been fans of Sprinkles Cupcakes for years now, both on the east and west coast (the company originated in Beverly Hills) not only because founder Candace Nelson gave our Pacific Punch writer Kristin Martell a fabulous interview, but in 2011, but because the company has continued to support many of our sea-to-shining-sea charity endeavors. Oh, and the cupcakes taste damn good.
Happy 10th Anniversary, Happy 10th Birthday, Happy decade of filling up our bellies with joy and sweet goodness in every market Sprinkles Cupcakes! May you continue your success for at least another 10 or 100 years.
Folks, in honor of 10 fantastic years, Sprinkles will debut the “Sprinkle,” a cheery birthday cake loaded with rainbow sprinkles. Customers who stop by the Sprinkles Cupcakes Georgetown location on M Street anytime onÂ April 13thÂ will receive a free celebratory Sprinkles cupcake.
Sprinkles is located at:
History of Sprinkles:
Cupcake History and Evolution
The first mention of the cupcake can be traced to 1796 when a recipe notation of a cake to be baked in small cups was written by American Cookery. Historically, cupcakes were made from excess cake batter. Bakers making a cake and not wanting to waste excess batterÂ would fill smaller â€œcup cakeâ€ pans instead. Most cupcake recipes are simply cake recipes baked in a cupcakeÂ pan. Candace, after graduating pastry school, decided to flip this idea on its head. Knowing that cupcakes are so different from cakes in size, surface area and frosting-to-cake ratio, she adjusted her recipes and bake times to be optimized for the pint-sized treat. By doing so, Candace elevated the cupcake from an afterthought to the star of the show!
The Growth of the Cupcake Shop
In 2003, when Candace and Charles were searching for the perfect space in Los Angeles to launch their business, dozens of landlords hungÂ up on them after hearing â€œweâ€™re opening a cupcake shop.â€Â A cupcake shop had never existed and landlords were skeptical of this concept which had never been tested. When Sprinkles finallyÂ opened the worldâ€™s first cupcake bakery on April 13, 2005, it sold out within a few a couple hours. Copycats followed suit quickly and the Sprinkles model, design aesthetic and branding was replicated across the globe within months. Today,Â the â€œcupcake onlyâ€Â store concept is considered a viable business model.
Innovation and Growth
Sprinkles has grown from one bustling bakery in Beverly Hills to 17 domestic and 2 international locations. In 2012, the company continued its foray into classic American desserts with the launch of Sprinkles Ice Cream and Cookies. The Nelsons, valuing a business philosophy of continuousÂ innovation, launched the worldâ€™s first cupcake truck and the worldâ€™s first Cupcake ATM.
Sprinkles has sold 25,000,000 red velvet cupcakes since 2005. When the bakery launched in Beverly Hills, Red Velvet was virtually unheard of on the West Coast. Candace and Charles hoped peopleÂ would be intrigued by this Southern classic. Customers looked at them puzzled… â€œdoes it taste like cherry?â€ they would ask. A decade later, Red Velvet is Sprinklesâ€™ most iconic flavor and itÂ is difficult to walk into a bakery anywhere in the country without spotting this gorgeous red cake.