War, freedom, sacrifice and heroism have been at the forefront of many a mind and a heart, and not just during holidays when we honor those who gave their lives in the military as well as past veterans. Lately, especially because of the power of social media, we are constantly being reminded of what many brave men, women and even dogs do for our liberties.
In mid-May, the national veterans campaign Got Your 6 and renown retailer Macy’s launched “American Icons” a cause marketing effort that offered customers a special savings pass for $3, or the chance to purchase the pass and the iconic “Got Your 6” logo pin for $6 at Macy’s stores across the country. Donations from the fundraising campaign will support the work Got Your 6 and their nonprofit partners have already begun, including securing pledges from more than 800 businesses to hire 200,000 veterans; housing more than 14,000 chronically homeless veterans; and garnering over 1.5 million hours of veteran service work.
Though this partnership with Macy’s, Got Your 6 is able to reach millions of Americans with its messaging platform on veterans and military families. Macy’s “American Icons” campaign is supported by a marketing program that includes multichannel exposure through in-store visual, direct mail, newspaper, television, radio and social media. In support of Got Your 6, Macy’s also created a 30 second national TV spot, which highlights the partnership with Got Your 6 and features Macy’s employees who are also veterans. To further celebrate its veteran and military family population, Macy’s created special ribbons and invited associates in-store to wear these ribbons proudly and be recognized as a military veteran or a military family member.
In just a short time, the campaign reached the $3 million goal and on June 1st Macy’s held an additional promotion called “Got Your 6 Saturday” that raised more than $415,000 in addition to the $3 million already raised, so that through “American Icons,” Macy’s has raised more than $3.4 million to support Got Your 6 and its veteran-focused nonprofit partners.
Got Your 6 is an awareness initiative working to change the conversation around America’s millions of returning veterans and military families by uniting more than two dozen expert veteran nonprofits with leading entertainment studios, networks and agencies in Hollywood. Got Your 6 focuses on six areas critical to successful reintegration: jobs, housing, education, family, health, and leadership. Utilizing resources contributed by the entertainment industry, Got Your 6 magnifies the reach and impact of each nonprofit organization, which in turn creates measurable, meaningful benefits for the hundreds of thousands of veterans and military families they serve nationwide.
As a result of the fundraising done by Macy’s “American Icons” campaign, nonprofit partners of Got Your 6 will be able to put these significant dollars toward their respected commitment to veterans and military families. The Pat Tillman Foundation and Student Veterans of America will be able to help more college campuses adopt veteran friendly practices; Team Rubicon will have the funds to deploy more veterans and supplies for emergency disaster relief; and the 100,000 Homes campaign will be able to expand their vulnerability surveys to many more cities as they work to help house chronically homeless veterans. Specifically in the job pillar, Hiring our Heroes—a nationwide effort to help veterans and military spouses find meaningful employment—will be able to hold more job fairs, create more resources and provide additional opportunities to veterans and businesses across the nation as they work to complete their pledge to hire 500,000 veterans.
Learn more HERE.
Pamela Lynne Sorensen is the founder of Pamela’s Punch, a platform for profiling people who "make it happen" in the Capital region, reviews & topical blog posts. She launched Punch Enterprises, a connector consulting business in 2015 and Pacific Punch based in LA, in 2012. Pamela comes from an extensive background in sales and business development from a variety of industries, has been involved with charities and fundraising for a number of years and holds several Board and leadership positions. She currently resides in Arlington, VA. Follow her on Twitter at @pamelaspunch.