The Changing Landscape of Social Media – What Communicators Need to Know

Even if you try to, you can’t escape the omniscient world of social media.  If you stared at a boob tube for 12 hours, you’d see commercials whose brands end with the Facebook and Twitter icons.  You’d watch news shows where the anchors would say, “Follow us on Twitter @…” If you read an inky newspaper, you’d read articles on social media companies and see the little chirping tweeting bird and the lowercase “f” and the YouTube icon.  Just admit it now.  You cannot escape it. You may choose not to use it, but you can’t escape it.
For those of you have resigned to finally entering the playground (albeit a bit late) or for those of you who are in the playground already and consider yourself the king of the hill or for those of you who are modestly moving around the circles of the social media playground and want to move yourself up on the knowledge ladder, we have an event for you:
PRSA

Hear the latest from three key players: Facebook, Twitter and Living Social

Presented by the PRSA-NCC Professional Development Committee

Date:             Wednesday, November 9, 2011
Time:             8:00 – 10:00 a.m.
             8:00 – 8:30 a.m.:  Registration/Networking/Continental Breakfast
8:30 – 10:00 a.m.:  Program

Location:        Navy Memorial, 701 Pennsylvania Avenue, NW, Washington DC, 20004
Metro Stop:    Metro: Archives-Navy Memorial

Cost:             $35/members; $55/non-members; $10/students/retirees; $10 additional the door.

Gone are the days when communicators could rely solely on traditional media to get their clients’ or organization’s message in the news and in front of key stakeholders. Social media is now a key component of outreach because it has become an integral part of personal and professional communications. People use social media to keep up with friends and family, sharing ideas and news, pitching products and even fostering political and regime change in countries. And as technologies change, so does social media … or is it the other way around now?

What are the latest social media trends communicators need to be aware of? What is the future of social media? Are privacy concerns causing a backlash against social media as more and more people decide to unplug? Find out the answers to these questions and many others in this informative and engaging panel discussion.

We’ll Cover:

•    What social media may look like a year from now.
•    How will social media companies safeguard the public regarding privacy issues?
•    Tips on using social media more successfully to connect with audiences.
•    Will social media become more the go-to-place for news and advertising?

Panelists Include:

•    Andrew Noyes, Manager, Public Policy Communications, Facebook
•    Peter Greenberger, Director, Washington Sales, Twitter
•    Ricky Choi , Social Media Strategist, LivingSocial
•    Moderated by Mike Schaffer, Director of Social Media, iostudio

About Pamela Sorensen:
Pamela Lynne Sorensen is the founder of Pamela’s Punch, a leading source of information for the “who, what, when, and where” of Washington, DC’s elite social, professional, and philanthropic scene, which she founded in November of 2006. In 2012 she launched Pacific Punch, based in Los Angeles. Pamela comes from an extensive background in sales and business development from a variety of industries, has been involved with charities and fundraising for a number of years and holds several Board and leadership positions. She currently resides in Arlington, Virginia and when she’s not out on the town, she’s reading or writing while sipping fine wine, or traveling the country and the world ISO adventures, beauty, fun, food, style, libations, music, and the good life. Follow her on Twitter at @pamelaspunch.
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