Washington Business Journal Facelift Showcased at Exclusive Launch Party

By Punch Correspondent Mallory Sofastaii

The fresh new look of the Washington Business Journal was unveiled last night at an exclusive launch party. The design overhaul includes completely new packaging – new logo, new fonts, and new paper. But according to Publisher Alex Orfinger and Editor Douglas Fruehling, the “changes run deeper than design” by transforming the way local business news is delivered.

This new concept capitalizes on social media and providing “unparalleled access” to WBJ reporters and editors. Through social media, Orfinger and Fruehling give readers an outlet to express to WBJ staff the stories they really care about. The WBJ branding is also more unified, with the newspaper, website, mobile, and tablet editions all following the same suit.

By enlisting the consulting services of García Media (they also work with the Wall Street Journal), the visual rethinking of the Washington Business Journal changes the way readers consume business news. The new version offers an intuitive, engaging experience.

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The new front page

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The cover story over two pages

Above photos courtesy of Garcia Media 

Here’s a sample of the relaunch issue: http://digital.bizjournals.com//launch.aspx?eid=6d4a1210-9e93-45c6-b139-6162d3c97480

Notable business executives including owner Ronnie Mervis, and Jonathan Mervis of Mervis Diamond Importers were in attendance last night.

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The view from the Arlington Deloitte Conference Center

About Mallory Sofastaii:
Mallory Sofastaii is an aspiring Multimedia Journalist. In addition to following domestic and international news stories, Mallory loves connecting with people, eating & drinking, trying out the latest fitness craze, traveling, and obsessing over her two cats. Follow her on Twitter @mallorybrookes and on her personal blog . Contact her at mallorybrookes@gmail.com
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